The Art of the Stay: Redefining Luxury Through Storytelling

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Hilton Luxury Brands partnered with Studio at People Inc. to elevate perception across its Waldorf Astoria, Conrad, and LXR portfolios—positioning each property not simply as a place to stay, but as the centerpiece of transformative travel experiences, giving consumers a sense of place to the destination they’re visiting.

Property-Led Native Storytelling

 

Our program, “The Art of the Stay”, was designed as a 360°, always-on, property-led storytelling platform rooted in the authority of Travel + Leisure.

Our slate of premium native content eschewed standard editorial layouts for bespoke layouts full of immersive galleries, interactive modules, and bold brand integrations. Each of our nine (9) articles centered on a specific Hilton property and highlighted its unique design, dining, and family experiences.

Editor-Led Video

 

On-location hero videos featured Travel + Leisure editorial talent, including Editor-in-Chief Jacqui Gifford, lending credibility and aspirational storytelling. Cutdowns spotlighted specific experiences (dining, spa, design), driving high VCR and engagement results.

High-Impact Print

 

We produced a total of twelve (12) custom in-book executions—including a four-page Waldorf Astoria New York gatefold—that delivered immersive premium storytelling with luxurious photography.