To authentically connect with Hispanic audiences, People Inc. embedded Citizen within PEOPLE en Español’s iconic Las 25 Mujeres Más Poderosas franchise. Through a 360° ecosystem spanning editorial, social, and live experiences, Citizen was woven into empowerment-driven storytelling—driving engagement rates up to 64% above benchmarks, amplifying cultural relevance, and strengthening awareness and consideration for Citizen among purpose-driven Latina consumers.
