The Perfect Fit Hero Image

The Perfect Fit

Digital Social

H&M wants to be known as the go-to destination for versatile denim and inclusive sizing.

To help amplify that message, Studio at People Inc. developed a custom digital article for Byrdie featuring three diverse influencers: Chiara Rose, Gabriela Ulloa, and Amora Haynes. Each influencer highlighted their favorite ways to style denim from H&M, while shoppable carousels throughout the page made it easy for readers to recreate their looks.

find your dream denim
Influencer Shoppable

Collaged UGC imagery turned into GIFs with colorful gradient backgrounds brought the article page to life. Those visual assets were also used in an Instagram Story that drove additional traffic to the custom content.

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“The Perfect Fit: Denim for Everybody and Every Body” resonated with the Byrdie audience. In addition to earning 47,105 total page views, readers spent an average of 7:21 on the page, which is 5.5x above benchmark. Overall, the campaign delivered 5,121,969 total impressions.